Texts, ideas, projects.
Work
What I did
During the past years, I made some stuff which I'm really proud of. The descriptions of my work are in German – as well as most of my work is. However, just drop me a message and I tell you more about everything you want to know!
Dertour: Content Marketing
During the Corona crisis in 2020, Dertour faced two major challenges: How do we communicate the changes in travel and how do we stay top of mind with positive and inspirational content despite the difficult situation?
On the one hand, we developed "hero content", i.e. longer blog posts that either celebrated "holidays on the balcony" or aroused interest in current and future travel destinations. On the other hand, we kept users up to date with pages that answered all open questions.
My work involved, on the one hand, editorial work in the conception, creation and preparation of the content and, on the other hand, project management in coordination with stakeholders inside and outside DER Touristik.
_ Link to the travel magazine section
ING: Tinder ads
ING is not quite like other banks. It doesn't take itself too seriously. And so it came about that we were able to design employer branding ads for the bank. These were then placed on Tinder and were a huge success.
Suzuki: Social Media & print
During my time at huth+wenzel, I was one of the main concept designers and copywriters for the German market of Suzuki's automotive division. I designed many social media posts and was involved in both the sales campaign "Just mine" and the campaign "Hybrid for everyone" from the very beginning. I also found headlines, concepts and ideas for the website and print ads.
Goethe-Uni: Image campaign
I designed a campaign for the Faculty of Economics to raise awareness of the course and to differentiate it from the competition of private universities within Frankfurt and to underline its own performance standards.
The route #wiwir, which was ultimately published as a large poster campaign in Frankfurt, highlights the various aspects of the course under the factor of community.
The chosen route took various prejudices about Frankfurt and the university and let them clash in a friendly yet professional way.
Canton: Explainer video
To explain the Canton Smart series, I designed a video together with the customer and designers as well as 3D colleagues, which showcases the manufacturer's speakers in 3D space and in a sweet story.
Truewoods: Image video
Truewoods is a sustainable fashion label from Wiesbaden. As a senior storyteller at Mynd, I created the entire concept including the voiceover, supported the creation of the storyboard and accompanied the production process.
1&1 IONOS: Naming
For the naming of the new 1&1 brand, I accompanied the naming process, checked technical and international rights for brand names and TLDs and ultimately contributed the final name for the brand used in several international markets.
The ionosphere contains the stratosphere – in some markets, IONOS replaces Strato as a brand. In addition, I and O form the zeros and ones of the World Wide Web, and the OS in the name stands for Operating System – the name brings both together.
Lidl: European Social Media
During my time at Leo Burnett, I designed and wrote many different formats and ideas for LIDL’s international social media channels.